Drowning in dashboards.
Still can't answer basic questions.
Get the data your analysts need—into Excel, into Sheets, into their hands—in seconds, not days. Battle-tested semantic layer technology that finally delivers on the promise of self-service BI.
The Dashboard Paradox
More BI tools than ever. Less ability to answer questions.
The 3-Day Question
"Why did conversion drop last week?" A simple question. Three days for an answer. Because every new question requires building a new dashboard or opening a data team ticket to get the right data exported. Your VP doesn't have three days.
Curated Views, Crippled Insights
Your dashboards show what happened. But when you need to understand why—when you need to drill down, slice differently, or connect dots across domains—you hit a wall. Traditional BI wasn't built for exploration. It was built for presentation.
The Export Bottleneck
Your best analysts do their real work in Excel and Sheets. But getting the right data there requires opening tickets, waiting on data teams, or wrestling with dashboard export limits. You need data in their tools, not trapped in yours.
Deep Data Access
Questions that took 3 days now take 3 minutes. Export to Excel or Sheets in one click. No SQL. No tickets. No limits.
Strata gives non-technical domain experts complete access to your data warehouse through a governed semantic layer. They explore freely, connect metrics across domains automatically, and get exactly the data they need—whether that's in-app analysis or instant export to Excel, Google Sheets, or any tool they prefer.
This is what self-service was supposed to be. Not forcing analysts into dashboards. Not limiting them to pre-built views. Complete, safe, governed exploration of your entire data warehouse—with the data flowing seamlessly into the tools where they actually work.
How It Works
Advanced semantic layer technology that makes deep exploration possible
Automatic Data Blending
"Show me revenue by product AND customer acquisition cost by channel." One query. Zero joins. The semantic layer understands your data relationships so your analysts don't have to. No manual joins. No data team tickets. Just answers.
Advanced Metric Types
Point-in-time snapshots. Multi-step funnels. Cohort retention. Complex business logic that would take hours in SQL takes seconds to define. Your analysts focus on insights, not syntax.
Stacked Compute Engines
High-performance query execution optimized for exploration. Get answers fast, even on massive datasets.
Instant Export to Excel & Sheets
Build your query, see results instantly, export to Excel or Google Sheets in one click. Analysts work where they're most productive—and Strata gets them the right data, fast. No export limits. No formatting issues. Just clean data, ready to work.
AI-Powered YAML Modeling
Fast semantic modeling with AI assistance and simple YAML configuration files. Data engineers work in their preferred dev setup with git integration—no proprietary tools, just natural workflow.
Semantic API for LLMs
Let your LLMs safely navigate your data warehouse through a governed semantic API. Add determinism to your AI data applications—no hallucinations, no unsafe queries, just reliable results.
Born at Netflix. Built by One of the Few Who Actually Know How.
Most "semantic layer" vendors are SQL wrapper companies calling themselves innovators. True semantic layer technology—the kind that scales to hundreds of users exploring billions of rows without breaking—is rare. There are maybe a dozen people on Earth who've actually built and shipped it at scale.
Strata's founder is one of them. The precursor was built at Netflix, competing directly against Looker, Tableau, and half a dozen internal tools. It won. Hundreds of users chose it. Not because it was mandated. Because it worked better.
This isn't a prototype. This isn't a theory. This is battle-tested technology refined through years of production use at one of the most data-sophisticated companies on Earth. The kind of pedigree you can't fake. The kind of expertise you can't hire.
Unbundled BI
While others bloat their platforms with features nobody uses, we built the one thing that actually matters.
Strata does one thing obsessively well: deep, unrestricted data exploration for non-technical users. No dashboard builder. No pixel-perfect visualizations. No alerts. No collaboration features. Just pure, unfiltered access to your data warehouse—the capability every other BI tool promises but fails to deliver.
This isn't a limitation. It's strategic focus. When your analyst needs to understand why revenue dropped in the midwest region for customers acquired through paid search in Q2—they need data access, not another visualization option. That's what Strata delivers. That's what everything else doesn't.
Latest Thinking
Insights on semantic layers, self-service analytics, and the future of BI
What is the Semantic Layer?
The holy grail of self-service analytics that overpromises and underdelivers perennially
The problem with Semantic Layers is not the technology. It's the complete lack of understanding on how and when to deploy it. Teams either hate it and avoid it or think its a panacea for all of their self-service analytics problems. If you're in either camp, your Analytics program will stall out and never reach escape velocity
Super Bundling of Business Intelligence Tools
Every new feature seem to degrade the overall product
The original idea behind Business Intelligence (BI) tools was to enable self service reporting for non technical users. Over the years BI tools have picked up many more features and feel less and less suited for business users. We went from drag and drop report building to highly complex dashboards that can only be created by platform experts. Vendors sell BI tools with the promise of "self service", but companies quickly realize many of their requirements can only be fulfilled by experts.
Understanding Business Intelligence Users
On personas and diverging skill sets that lead to poor UX over time
Personas, personas, personas. Unlike consumer software, Enterprise Applications target users with diverging skill sets. The same app could be used by expert developers and non-technical business users. These applications are not always like Google Sheets where everyone is using the same functionality. Instead, they often have features that can only be used by experts. This is especially true when it comes to Business Intelligence (BI) tools.
Get in Touch
Curious about bringing deep data access to your organization? Let's talk about how Strata can enable your domain experts.
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